Agriculture is a trillion-dollar industry that still relies on phone calls, physical markets, and middlemen. An agriculture marketplace cuts out the friction and connects farmers, distributors, wholesalers, and buyers directly — and Tradly has the building blocks to launch one without a development team.
Why generic platforms fail for agriculture
Shopify, WooCommerce, and most generic e-commerce platforms aren’t built for the realities of agricultural trading:
- Perishable inventory changes daily — listing availability needs to be fast to update
- Bulk pricing (per kg, per tonne, per lot) isn’t the same as standard unit pricing
- Seasonal availability means listings have hard open and close windows
- Buyers need to query by harvest date, certification (organic, fair trade), and origin
- High-value B2B trades need escrow, not just card payment
- Farmers in emerging markets access the internet via mobile — desktop-first platforms fail
Tradly handles all of this through its marketplace-first architecture and configurable listing attributes.
How Tradly supports agriculture marketplaces
- Custom listing attributes — add fields per category: crop type, harvest date, available quantity, unit (kg/tonne/bag), certification, origin region. These also become buyer filters. Learn about attributes
- Bulk pricing and MOQs — configure minimum order quantities and tiered pricing
- Seller accounts — farmers and agri-businesses self-register, create their store profile, and post listings
- Payments — support for Stripe, Paystack, and local payment gateways depending on your market
- Commission — take a platform fee per transaction, configurable per category or seller tier. Learn about commissions
- Mobile apps — white-label iOS and Android apps for markets where farmers use smartphones, not desktops
- Order management — track purchase orders, shipment dispatch, and delivery confirmation
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Add Products
Write your product title and description. Upload product photos or other media. Set your price, Setup Stocks limit.
Activate Payment gateways
We support multiple payment gateways. If you are interested in implementing a custom payment gateways, let us know in the contact form.
Activate Shipment options
Pick up at source
Delivery/Pick up at Storage Points
Delivery at Destination
Delivery
Add your custom domain
Your store is ready to start making money 🚀
Agriculture marketplace use cases to build
- Farm-to-consumer — farmers selling directly to households (CSA boxes, fresh produce delivery)
- Farm-to-wholesale — bulk produce sold directly to restaurants, hotels, and processors
- B2B inputs marketplace — seeds, fertilisers, equipment, and tools listed by suppliers
- Livestock trading — cattle, poultry, and aquaculture sold between farmers and buyers
- Agri-services — tractor hire, soil testing, irrigation services listed by location
- Cooperative platforms — co-ops selling member produce under a unified brand
Similar platforms you can build
| Platform | What it is |
|---|---|
| FarmLead | Grain trading marketplace |
| Ninjacart | B2B fresh produce |
| AgroStar | Farm inputs marketplace |
| WayCool | Farm-to-retail supply chain |
| Otipy | Social commerce for fresh produce |
Tradly powers agriculture marketplaces across Southeast Asia and South Asia. The same building blocks that work for a general marketplace configure directly for agri use cases.
Advanced Features
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Product Collection
Organise your products into collections (Thematic, promotional, season etc)
Taxes (Advanced)
- Discounts
- Mini-tools (QR Code Generator, Barcode Generator, Short Link generator, UTM Generator)
Product Types
- Items with Variances
- Items with Bundles Read more about Variation Here.
Advanced Rules
- Limit number of items purchased on platform level (Stocks, Ticket Limits)
- Limit number of items purchased per user
- Limit Minimum Price, Minimum Quantity, Maximum Quantity
- Limit minimum total order size on Payment method level
Read more about how to use this rules here
Learn more about shipping methods.
Custom Fields (Attributes) for Product descriptions & Filters
You can easily add custom fields for your product adding page. And it can be customised to be shown on listing category level.
Monitoring Business
- Inventory report
- Sales report
Growing your Agriculture Marketplace
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On top of Tradly Free Creator tools. You can add 3rd party apps inside your store for further faetures.
SEO
SEO (Structured card image) & Search engine listing preview,
Email Tools
Integrating your online store with Marketing Tools (especially Mailchimp for emails)
Advertising Tools
Your hosted website can add integrations to run ads. Example: Facebook Pixel, Google Ads Conversion Pixel can be added through Native integrations. or you can use Google Tag Manager integration to do advanced pixel placement in specific pages or custom trigger condition.
Analytical Tools
Connect with Analytical Tools (like Google Analytics)
Feedback & Survey Tools
Connecting with Feedback & UX monitoring tools (like Hotjar, clarity) (By default, we have feedback form)
Promotion / Popup tools
Connecting Promotion / Popup tools
Advanced Growth Tactics
- Increase AOV by setting up minimum purchase
- Create Collection pages to get more exposure in Google Search results or thematic celebrations.
Scaling
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Established and looking to expand & Scale?
- Fleet Management System to manage your own deliveries thus reducing cost and providing end-to-end delightful experience for your customers
- Mobile Apps for your customers, so they can be in touch with you everyday
- Additional Integrations on backend level (Via API and Webhooks) to support with your internal systems
Marketplace Templates
Marketplace & B2B Templates
See AllSimple and FREE. Launch your project today!
- Launch Marketplaces, Online Storefronts, Booking Apps, Classifieds, Directories, Partner Portals, App Stores, etc.
- Tradly pricing starts with ZERO. You pay only when you grow.
- Free No-code Integrations, No-Code Editor
Checklist from start to end on what you need to build a marketplace using Tradly Platform.
Tradly Platform solution is catered to different groups separately
- For developers: Headless API solution. Using the API solution, developers can build apps on top of it.
- For no-code creators: A simple toggle based SuperAdmin Panel to configure features in the already pre-built apps (also called as storefront, front end apps, templated apps).
For developers
- Signup for a free account
- Get the API keys in the SuperAdmin > Settings > API section = Refer the API reference to start building the app
- Optionally Fork Open source app starter Kits
5 Steps for no-code creators and builders
Choose the templates Website or Mobile Apps
Do the branding customisation & business informations on launchpad
Prototype your app using our SuperAdmin builder and Visualise your app through test apps.
Launch
- Web App: By default when you register, you will get the production URL to use the app. And you can add custom domain.
- Mobile App: When you are ready to launch, Subscribe to our plans and get a white label app build
Advanced Informations
A. UI Customisation via SuperAdmin
Settings > App Customistion
- App Name
- App Primary & Secondary Colour
- App Icon
- Splash launch images
- Onboarding images, Onboarding Text
- Registration Text
- Sell Icon (optional)
- App title in Home Screen (Default will be app name) And others
B. Platform Fundamentals
You must configure the below things for the system to be able to open accounts, submit listings and make purchases.
Configure accounts: Settings > accounts(categories, attributes)
Configure listings: Settings > listings (Setting up listings information to be collected. Categories, attributes)
Stripe/other payment gateways configuration
Configure revenue model, commissions: Settings > commissions OR Settings > Subscriptions OR Settings > Special Fees
C. Integrations
App integrations
- Chat setup via Firebase ,
- Optionally referral / sharing features via Branch
- Optionally later legal informations (privacy, terms, etc)
System integrations
- Configure email if you want the emails to be whitelisted
- Configure domain if you want good deliverability of emails
- Configure Google Maps if you have location specific features
Website Integrations
Dozens of website integrations to help you with marketing, analytics and products. [Check here](https://tradly.app/integrations)Simple and FREE. Launch your project today!
- Launch Marketplaces, Online Storefronts, Booking Apps, Classifieds, Directories, Partner Portals, App Stores, etc.
- Tradly pricing starts with ZERO. You pay only when you grow.
- Free No-code Integrations, No-Code Editor
- More about Headless Commerce API
- Open source Repositories - iOS, Android, Web App
- Youtube Video series on how to build a marketplace
- VIDEO: Choosing the right stack and how to approach different solution
- Read: Why it’s better to use pre-built solution like Tradly
Also see: How to build an agriculture marketplace · Peer-to-Peer Marketplace · How to Create a Marketplace Website · Building blocks