How to Build a marketplace app like OLX, Quickr, Dubizzle and Letgo?

Published by TRADLY TEAM on

How to build and launch a marketplace app

Looking to build/launch an app like OLX, Quickr, Dubizzle and Letgo for your startup? This article will cover those details and also relevant details you need to launch an app like this. 

I will cover this specifically in detail

  • The list of features which are available in this apps
  • How much time it takes to build an app
  • The team structure you need to build this
  • Development ideas
  • Quick and smart solutions to launch this business without building from scratch

Other details you can find are (Just resource links)

  • Whether a marketplace Idea is worthy to do?
  • What are the type of marketplaces?
  • Find the list of marketplace in this marketplace finder 

List of Features available in this app like Letgo, OLX, Quickr and Dubizzle

  • User able to login with social logins
  • User able to login with SMS gateways
  • User able to have consumption social feed (Following certain brands, stores, shops, etc) 
  • User able to engage with those classified by like, commenting and share
  • User able to chat with the respective listing owners
  • User able to negotiate the pricing with the listing owners
  • User able to browse items by different category  (Vast number of categories) 
  • User able to filter and search things
  • User able to find standard informations of the shops and items (Like contact details, what they offer, how much is the price)

This is the intermediate features you need to provide for your users to finish a transaction between buyer/seller. If you want to go advanced on filling the full lifecycle of user journey, then

  • User able to do transactions on the portal
  • Classified owner able to see the performance of his listings
  • Classified owner able to add advanced listing like product set/color/item type or a different pricing per item attributes, etc.
  • User able to save his wish list, create his personal board like Pinterest, etc.
  • And many other creative ideas you want to think of 

The main strategy of this classified marketplaces are mostly brand voice share. Brand mind/voice share in simple terms means when a user think about something to find, whether the classified companies comes into their mind. So capturing the mind share is important of this general marketplaces. 

However you need to be aware that smaller players cannot succeed if they are trying to build exact things like them. Meaning no generalized but go for the niches. It really helps to scope down your focus and grow your marketplace in that specific niches. Read some growth hacks from Uber X Marketing guy

Another important thing is about liquidity. There are N number of articles explaining about the liquidity in marketplace is crucial point of success. So, if you wanted to achieve that, focusing on niche category and small location helps you to achieve this volatility. 

Thereby you can keep expanding into different category or another location. You can play different strategy based on your vision. There is one more thing I would personally suggest is building additional tools under your app or business to help out your target audience.

For example: currently am writing down article on how to bring your idea into reality (focused on entrepreneurs) . Assumption > Your target audience could be a women who is good at arts and like working from home. Or a man who really to work in his garage creating something cool. To those target audience, you can write about honestly on how they can expand their business by sourcing right items to reduce cost or selling in multi channels to increase revenue. There are many things you can write about. Do some persona analysis and see what these people need and provide this value. 

You can read here as well on what CEO of OfferUp told when he made billion in sales

How much time it take to build an app?

It depends whether you want to go for the intermediate solution or full fledged solution with your own features. There is no single answer on how much time it going to take honestly. Because it depends on the programming languages, native or hybrid apps, internally built or development agencies or using ready made white label marketplace ( or using open source tools. 

Minimum 4 months to build a solid scalable architecture and clean code , Maximum 10 months to get the android, iOS, and web app using a 6 team. 

Apart from this 4 team core developers, you need one time people to do experience design for all the interfaces, Business analysis and implementing marketing tools needed to run the business. 

Team Structure

Adding to the above points, I would recommend one solid architect who have a long term vision. Minimum one android developer + iOS developer + Web app. If you increase this numbers to two, you can speed up the work. 

The architect can do the testing in his free time if he prefers. If not you need an all rounder who can do the testing, DevOps and other miscellaneous. 

if you are looking for details about the salary of an app developer, you can find from upwork

Development ideas 

If you really have strong capital, have so much customization specifically related to you and have cashflow to sustain for 12 months, the way is to build on your own marketplace. The only drawback is trial and error experiments. And the most critical thing will be time. So if any things like change in the team or change in company direction will totally affect your timing and also your business strategy. And yeah all the previous work will get wasted as well

Quick and smart solution

But the smarter alternative way in this sharing economy is basically to use Saas solution like Tradly. You find all the things pre-built and all managed in cloud for you. The only focus for you will be testing your idea on the market or growing your platform. All the technology infrastructure is managed by Tradly platform. Even if you want to make customization, then you can connect with us to customize as per your need OR  wait for our regular updates that keep providing new features to you without paying extra.

Is Marketplace worthy to do?

Here you can read the report about the future of online marketplace from dealroom. This report covers major trends and where the future platform economy is moving.

Marketplace Ideas

Your idea should come from your passion and purpose. But if you are looking for list of different marketplace across the globe, visit our curation list.

Hope this helps you. If you have any more questions or need any consultation, feel free to chat with us! Me and my team is happy to get you started!

All the best.

Check out Tradly Platform

Resources to build, launch and grow marketplaces

Industry-specific contents

We are constantly looking for ways to solve problems through digital infrastructure, here are some of the analysis we had and a few model use cases on how it can be applied


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