Building a cooperative marketplace like Fairmondo
Fairmondo, a co-operative social business, is a fair mass marketplace that aims to fight corruption and give power back to the consumer and crowd.
An economy with ethics is what we believe in and why we started Tradly. We always believe in platform business model can give equal share of control, feature, tools to everybody under a single hood. Whoever is creative enough can utilise this opportunities to generate income or other services. In simple word, the platforms can reduce discrimination of a particular player (which mostly happens in traditional business models )
Farimondo is one of the best example of combining platform business model with local producers and cooperative model inside it.
Vision of Fairmondo: vision: To create a fair, democratic large-scale enterprise that becomes a true alternative to the currently dominating online-marketplaces. You can read about their values here https://www.fairmondo.de/global
If you are one like them, Tradly want to go extra mile to help you to achieve your dream and bring the impact you envision for our world.
Social feed to follow local stores & profile
A user who wants to have social media styled social feed where they can see the listings, follow stores, and discover trending accounts/profiles/stores
An important part of the social marketplace platform is social features where you have many engagement-generating features. Things like likes, follow, chat, etc can create more engagements between different users in the app instead of just browsing different listings.
- Like listings
- Follow accounts
- Chat with accounts
- User Ratings
- User Reviews
- Wish list (private)
- Groups (Alpha release)
Private Chat in-built
A user able to chat with prospective seller/account/tutor profile, etc to discuss the listings
The chat feature is more or less like the WhatsApp features which allow the users to do
- Personal and private communications
- Share locations
- Attach additional private photos and documents about the listings
Collection based curation
A user when he visits the home page of the app should be able to find a fresh collection of ideas.
- A recent list of accounts/stores/profiles
- A recent list of Listings/Ideas/Postings/Ads
Coming soon on the self-serve platform (Available immediately based on manual request)
- Custom collections based on tags
- Using Attributes filter
- Category (multiple)
- Listing title
- Price (less than, greater than, etc)
- Offer percent (less than, greater than)
- Location (kilometer/miles radius)
Dynamic user onboarding
As a platform owner, you can design different account(stores-merchants) creation forms based on the type of accounts you have.
- When you are building a hybrid marketplace, you want to have different stakeholders to open accounts. And the accounts perhaps need different information than the primary information.
- By default, we only collect the name and description of the account registration
- You can configure additional attributes based on your business nature
- You can create multiple categories of accounts
- You can create additional attributes specific to an account category rather than overall
Reviews & Ratings
User able to rate and review the listings he recently got serviced, purchased, made bookings, etc to share his experiences
- Reviews & Ratings can be activated on account level (stores, campaign creators, profiles, etc)
- Can be activated on listing level (products, courses, rides, campaigns, etc)
Currently available fields:
- Rating (5 Stars)
- Type of ratings
- Short title
- Configure the above fields to be optional or mandatory
- Activate/Deactivate the above attributes from the super admin panel
- Add new attributes from the super admin panel
A platform owner is able to use the media section to show any sort of communication on this prime placement. and link these banners to be STATIC or to the product or a page, etc.
You can use this to
- Important promotions
- How-to Guides
- Explanation of some features
- Specific product promotion that leads to that product page
- Advertisement placement
- Towards a particular tag (A tag has a collection of listings)
- And many other usages based on your ideas.
Resources to build, launch and grow marketplaces
- Fundamentals of the marketplace and how much it cost to build a marketplace
- The pros and cons of choosing a development agency vs SaaS solution Players
- Why choosing a white label pre-built solution is better than building something from scratch
- Choosing the right multi-vendor marketplace software provider and deciding factors
- Resources for growing the marketplace
We are constantly looking for ways to solve problems through digital infrastructure, here are some of the analysis we had and a few model use cases on how it can be applied